DStv cuts prices and makes every Premier League match available in Sports package

MultiChoice and parent company Canal+ are reducing DStv’s package line-up from six options to four across Sub-Saharan Africa, while renaming the Premium package Ultimate.

The changes will take effect on 5 November 2026 as part of the companies’ “Expect More” campaign. Prices will fall in several markets, and subscribers to the mid-tier Sports package will be able to watch every Premier League match for the first time.

In Ghana, the government said it had reached an agreement with MultiChoice Ghana and Canal+ to make pay television more affordable and reduce the use of pirated “ghost boxes”.

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The agreement was announced by the Minister of Communication, Digital Technology and Innovations, Samuel Nartey George, at a press conference with DStv and Canal+ on Monday, 26 October 2026.

“How do we put content in the hands or in the homes of Ghanaian families at a price that is affordable? The Ghanaian consumer is our ultimate interest,” he said.

The four Ghanaian packages will cost GH¢50, GH¢100, GH¢250 and GH¢570 per month, in ascending order.

In Kenya, where MultiChoice lost 57,000 subscribers in the first half of the year, leaving it with 653,066, the new monthly prices will be KES 750 for Starter, KES 1,500 for Select, KES 3,000 for Sports and KES 7,300 for Ultimate. Ultimate was previously priced at KES 11,700. The same rates will apply to DStv Stream.

Starter will include 116 channels, while Select will offer 149 and Sports 159. The Sports package will include all Premier League, Champions League and Europa League matches, as well as WWE and UFC.

Ultimate will provide 180 channels, including Formula 1, MotoGP, cricket, rugby, ATP tennis and golf.

Subscribers in East Africa will also receive two additional channels: SuperSport Swahili and SuperSport Kickoff, which will show selected live football matches.

In Uganda, the four packages will cost Shs25,000, Shs60,000, Shs100,000 and Shs185,000.

South Africa and Botswana will retain five bouquets rather than moving to four, although the Premium package will also be renamed Ultimate in both markets.

MultiChoice Kenya chief executive Nzola Miranda said the restructuring was designed to help the company recover customers after several years of subscriber losses.

“You either increase prices, you get more money from fewer people, or you increase the number of customers, even if they pay less,” he said at the launch at Radisson Blu Nairobi.

“We now belong to a global group with a different philosophy. The more people who watch our content, the better.”

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