Accra, May 3, GNA – Mr Ishmael Yamson, Chairman of Unilever Ghana Limited (UNIL), on Wednesday outlined a five year plan within which the company’s growth rate is expected to double.
Strategies that would enable the company achieve this feat include identifying new channels of distribution, focusing on existing priority categories and value pricing that would involve adopting methods for efficiency in production.
The company would also concentrate on “pack-sizing” management of products such as oil into sachet sizes for affordability. Mr Yamson was speaking at the next in the series of “Facts Behind the Figures” programme organised by the Ghana Stock Exchange (GSE) for managers of listed companies to interact with brokers, the media and analysts.
The Chairman said the “average Ghanaian is becoming poorer and poorer but the fact that he is poor does not mean he should not eat. “That is why we intend to concentrate on the production of sachet products that will be cheaper for the ordinary Ghanaian.”
Mr Yamson said UNIL now has about 33 operating branches in the country but this would be reduced to 18 branches over the years and five of them would be developed into “mega branches.”
A world class chain of supply is to be developed to extend services and supply to the Economic Community of West African States (ECOWAS) including the Francophone West African countries within the five-year period for growth and expansion.
Mr R. E. Williamson, Vice Chairman of UNIL said the company’s business results are driven by competition, commodity prices, exchange rates, inflation, interest costs and costs pressures. He said the strongest areas in the market for UNIL are detergents, laundry and oil products, but within the next 18 months, “we will become leaders in all categories.”
He noted that about 40 per cent of Ghanaian urban dwellers eat meals out of home and UNIL intends to take advantage and focus in food packaging. Mr Yeboa Amoa, Senior General Manager of the GSE urged Management of Unilever to consider making a rights issue of shares or issue bonds to Raise funds for its expansion programmes.
GNAUNIL outlines five year plan Accra, May 3, GNA – Mr Ishmael Yamson, Chairman of Unilever Ghana Limited (UNIL), on Wednesday outlined a five year plan within which the company’s growth rate is expected to double.
Strategies that would enable the company achieve this feat include identifying new channels of distribution, focusing on existing priority categories and value pricing that would involve adopting methods for efficiency in production.
The company would also concentrate on “pack-sizing” management of products such as oil into sachet sizes for affordability. Mr Yamson was speaking at the next in the series of “Facts Behind the Figures” programme organised by the Ghana Stock Exchange (GSE) for managers of listed companies to interact with brokers, the media and analysts.
The Chairman said the “average Ghanaian is becoming poorer and poorer but the fact that he is poor does not mean he should not eat. “That is why we intend to concentrate on the production of sachet products that will be cheaper for the ordinary Ghanaian.”
Mr Yamson said UNIL now has about 33 operating branches in the country but this would be reduced to 18 branches over the years and five of them would be developed into “mega branches.”
A world class chain of supply is to be developed to extend services and supply to the Economic Community of West African States (ECOWAS) including the Francophone West African countries within the five-year period for growth and expansion.
Mr R. E. Williamson, Vice Chairman of UNIL said the company’s business results are driven by competition, commodity prices, exchange rates, inflation, interest costs and costs pressures. He said the strongest areas in the market for UNIL are detergents, laundry and oil products, but within the next 18 months, “we will become leaders in all categories.”
He noted that about 40 per cent of Ghanaian urban dwellers eat meals out of home and UNIL intends to take advantage and focus in food packaging. Mr Yeboa Amoa, Senior General Manager of the GSE urged Management of Unilever to consider making a rights issue of shares or issue bonds to Raise funds for its expansion programmes.
