Financial literacy expert and 30Seeds content creator Priscilla Atta Peters has urged young people to make saving, investment and self-development central to their financial plans.
Speaking at the Cedi Sense Conference 2026, held at the ESP Hotel on November 7, she said building wealth required discipline and a clear focus on personal financial goals.
Atta Peters encouraged young people to be “selfish” with their money, explaining that they should not feel obliged to meet every financial request from others or spend simply because they are under pressure to do so. She advised them to limit unnecessary expenditure and make deliberate choices about how their income is used.
She said saving and investing should remain priorities for anyone seeking to build lasting financial security. Her message was that wealth creation depends not only on earning money, but also on managing it carefully and directing it towards clearly defined objectives.
Atta Peters also warned that shyness could prevent young people from identifying and taking up important opportunities. Referring to her experience at 30Seeds, she explained that she secured her role as a host after recognising that she was suited to the position and putting herself forward when the organisation needed someone to take it on.
The experience, she said, highlighted the value of confidence and initiative. Rather than allowing fear to restrict their progress, she encouraged young people to make themselves available for opportunities and to take action when they believe they have the necessary abilities.
She further urged them to use short courses and other learning opportunities to improve their skills. With educational resources now more accessible through the internet, she said young people could gain knowledge, strengthen their abilities and improve their professional prospects.
Her overall message combined financial discipline with personal development: young people should save consistently, invest purposefully, act confidently and continue learning if they want to build lasting wealth.
