Having premised its 2016 campaign on infrastructural development, the governing National Democratic Congress remained optimistic of a comfortable victory on election day.
Little did the several communicators and party activists know that the seeming cheers received during campaigns would do little to boost the party’s chances of retaining majority in parliament and ultimately, the presidency.
The results of the 2016 elections showed an emphatic victory for the opposition NPP and, in like manner, an emphatic defeat for the governing NDC.
Fast forward to the post-election analysis and many are the accusations and counter accusations that have been hurled across the spectrum with several disgruntled party supporters accusing the party’s campaign machinery of doing the president more harm than good.
While some trace the root of the problem to the composition of the campaign team, others believe the party self-sabotaged by failing to whip in line ministers who were more concerned about the ‘chop-chop’ rather than the campaign.
Here’s an interaction with some grassroots supporters of the NDC on what they believe accounted for the NDC’s ‘historic’ defeat.
