Mrs Elizabeth Ofosu-Adjare, the Minister of Tourism, Culture and Creative Arts, on Thursday urged Ghanaians to develop their own cultural and brand identity to attract foreigners into the country.
Mrs Ofosu-Adjare made this remarks at the commencement of the 2015 Ghana Carnival in Accra.
The two-day event, the second of its kind, is on the theme: “Promoting the Ghana identity and culture through carnival.”
The Ghana Carnival is aimed at promoting the Ghanaian culture and identity for national development and creating the enabling environment for domestic tourism to thrive.
She said the reason for instituting the event in 2013 was simply to use that kind of event to boost tourism, culture and creative arts in the country.
This year’s event would be held with a float through the major streets of Accra, with a target audience of 3,000, including keep fit clubs, cultural troupes and youth groups.
She said all the 10 regions would be presenting cultural groups to perform and showcase the values and identities at the two day event.
Source: GhanaWeb
